Peak performance isn't just about physical training—it's about mastering the mental game that separates good performers from great ones. Whether you're an athlete stepping onto the field or a performing artist taking the stage, your mind is either your greatest asset or your biggest limitation.
Mental performance coaching focuses specifically on optimization. This is about building systems that elevate your natural abilities, helping you compete from love instead of fear, and creating the psychological flexibility needed to thrive under pressure.
The foundation of effective mental performance coaching lies in understanding psychological flexibility—your ability to stay present with your thoughts and emotions while staying committed to your values and goals. When performers develop this flexibility, they stop fighting against anxiety, doubt, or pressure and instead learn to use these experiences as fuel for better performance.
Rather than just teaching individual skills like visualization or breathing techniques, I focus on building complete mental training systems. As James Clear writes in Atomic Habits: "We don't rise to the level of our goals, we fall to the level of our systems." Mental performance coaching creates those systems—structured, personalized approaches that turn good intentions into consistent competitive advantages.
The athletes and performing artists I work with typically struggle with similar mental barriers that prevent them from expressing their full potential. Performance anxiety shows up as that tight feeling in your chest before a big moment, the racing thoughts that pull focus away from execution, or the physical tension that disrupts your natural rhythm and flow.
Lack of confidence manifests as second-guessing decisions, holding back effort to avoid failure, or constantly comparing performance to others instead of focusing on personal excellence. Perfectionism creates rigid expectations that leave no room for the natural variability of human performance, leading to devastating self-criticism when things don't go exactly as planned.
Mental blocks appear as sudden inability to perform skills that were once automatic, overthinking that disrupts natural movement patterns, or fear-based hesitation that prevents full commitment to performance. These challenges aren't character flaws—they're patterns that can be understood, addressed, and transformed through systematic mental training.
A mental training system is like developing a structured workout plan for your mind. It goes far beyond learning standalone techniques by creating an integrated approach that weaves together assessment, daily routines, personalized skills, and ongoing feedback loops.
The Four-Phase Mental Training System
1. Preparation
Focus: Awareness & readiness / Tools: Mindfulness, journaling, goal setting
2. Practice Integration
Focus: Skill rehearsal / Tools: Visualization, pressure drills
3. Competition
Focus: Performance execution / Tools: Reset cues, breathing, routines
4. Recovery/Review
Focus: Reflection & growth / Tools: Debrief, gratitude, mental recovery
This systematic approach ensures that mental skills become automatic under pressure, just like physical techniques that have been practiced thousands of times. The system creates consistency, provides built-in feedback mechanisms, and integrates all skills together rather than using them in isolation.
A mental training system is like developing a structured workout plan for your mind. It goes far beyond learning standalone techniques by creating an integrated approach that weaves together assessment, daily routines, personalized skills, and ongoing feedback loops.
1. Psychological Flexibility: Learn to stay present with difficult thoughts and emotions while remaining committed to your performance goals.
2. Emotional Mastery: Understand how to relate to and use your emotions as information and energy rather than obstacles.
3. Focus Training: Develop the ability to focus on what matters in each moment and let go of what doesn't.
4. Purpose Connection: Connect with your deepest sense of why you perform, creating intrinsic motivation that sustains through challenges.
Over the past eight years, Dr. Claypool has been hugely instrumental in our team's development into a consistent top-10 nationally ranked team. Our athletes have gained the mental tools to handle and excel in high-pressure environments while maintaining a genuine love for the sport and their collegiate experience. As a team, we are more confident and grounded, appreciating the challenges as they come. I believe this mental fortitude has carried over into the challenges our student-athletes face outside of practice and competition as well, creating stronger students and individuals overall. As a coach, I always look forward to working with Dr. Claypool each year because I know it will lead to positive growth within the team.
Corey Kubatzky
Head Women's Cross Country & Distance Track Coach
University of Colorado - Colorado Springs
Our work together begins with a comprehensive intake session that includes an interview, assessment, goal setting, system building, and personalized recommendations. This isn't a one-size-fits-all approach—every mental training system is designed specifically for your sport, your challenges, and your performance goals.
Follow-up sessions focus on implementing and refining the recommendations from your intake, building skills progressively, and adapting your system based on real-world performance feedback. We track both subjective measures (how you feel about your mental game) and objective measures (performance outcomes) to ensure the system is working.
The goal is to create sustainable changes that don't require constant maintenance or coaching dependency. You're building internal systems and capabilities that will serve you throughout your competitive career and beyond.
Mental performance coaching is specifically focused on optimization and peak performance enhancement. This is sub-clinical work, meaning we're not addressing mental health concerns or deeper psychological issues that might require therapy. If you're looking for help with clinical anxiety, depression, trauma, or other mental health challenges, sport psychology services would be more appropriate.
Performance coaching is ideal when you're mentally healthy but want to optimize your competitive mindset, develop better focus and confidence, overcome performance plateaus, or build systematic approaches to mental training. It's about maximizing strengths and building skills rather than healing or treating psychological issues.
While I work primarily with athletes across all sports and competitive levels, mental performance coaching also serves performing artists and executives who face similar pressures and performance demands. The psychological skills that help a gymnast nail a routine under pressure are remarkably similar to those that help a musician deliver a flawless recital or an actor perform confidently on opening night.
I also work with families of high-achieving young performers, helping parents understand how to best support their children's mental development without creating additional pressure or anxiety. This family systems approach recognizes that peak performance happens within a broader context of relationships and support.
Based in Colorado but serving performers worldwide through secure video sessions, I understand that peak performance knows no geographic boundaries. Whether you're training in Colorado Springs, competing internationally, or performing anywhere in between, effective mental performance coaching can be delivered remotely with the same quality and impact as in-person sessions.
The beauty of mental performance work is that it translates across sports, artistic disciplines, and cultures. The fundamental principles of psychological flexibility, emotional mastery, and systematic mental training apply whether you're a professional athlete, collegiate competitor, or dedicated amateur pursuing excellence in your chosen field.
Peak performance isn't about perfection—it's about developing the psychological flexibility to perform your best when it matters most. If you're ready to move beyond quick fixes and build systematic approaches to mental excellence, let's start with a conversation about your specific goals and challenges.
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